WFO: The Three Essentials
What makes workforce optimization such an effective call center solution is how all-encompassing it can be.
There are so many moving parts that must be harnessed to deliver a favorable customer experience, but according to several industry analysts there are three that emerge as the most significant – the actual work that needs to be done at the call center, the people charged with that responsibility, and the processes put in place to help them achieve the goals of the business.
Workforce optimization (WFO) benefits all three.
Calls are received. In multi-channel environments so are emails and webchat requests and social media posts. Orders have to be filled, returns have to be processed, questions have to be answered. With the workforce management capabilities of WFO, accurate forecasts and schedules are generated so there are always enough agents ready to handle customer demand.
They make be working in the call center or from home. They all go through the same training but gradually develop specific skills that should be leveraged. They have different needs and preferences when it comes to shifts and schedules. And unfortunately, too many of them leave too soon, necessitating another round of recruiting, hiring and training. With WFO calls and other communications can be automatically routed to the personnel best suited to handle them. It provides flexibility to scheduling, making it easier to accommodate agent requests. And it provides the data agents need to make the job easier – which might induce them to stick around longer.
What WFO provides here is visibility. No manager can be everywhere, particularly in a call center with 50 or more agents. Workforce optimization provides quality monitoring of customer interactions, and the ability to track and analyze how well processes are working through real-time alerts. It also provides more insight into every customer interaction through speech analytics.
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