The Power of Positive Language

Can changing a word or two in the script your agents use, or in the IVR, have a significant impact on contact center performance? 

Sometimes, the little things can indeed make a big difference. If you have not reviewed your script or IVR in a while, take the opportunity to do so with these three tips in mind. 

1. Be Informal

Formal business language sounds scripted and impersonal. Try a more conversational tone within shorter sentences that get to the point. The faster callers know what to do, especially with an IVR, the faster they can conclude their business and you can boost average handle time.

2. Choose Words Carefully

Many customers, faced with the prospect of corresponding with an IVR, will simply wait until the ‘speak to an agent’ option is presented. But by using more effective words and offering more specific options, some of these call transfers can be avoided. However, you have to give the script a chance to work. If the caller hears “talk” or “speak” too early in the engagement, he or she is more likely to wait out the system rather than try to get results before that.

3. Website Promotion

Many questions that prompt customer calls can be answered instead with a visit to the company’s website. If your script or IVR tries to encourage this transition, don’t just provide the URL – offer a reason for customers to try it. Words like ‘fast’ and ‘convenient’ and ‘instant’ can sway people toward trying an online channel. Emphasize the benefit, not just the option.

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