The KPI Checklist, Part One

While every call center is different, it’s a safe bet that they share many common goals related to customer service. Managers rely on data, categorized into key performance indicators (KPIs) to address these service issues.

Which are most important? The short answer is all of them. But different call centers excel at different things. So instead of selecting a top 5 or top 10 in this blog, we are going to provide a more wide-ranging selection of KPIs, to help managers pinpoint specific challenges at their call centers.

Average Handle Time

This is the average duration of one transaction. To get a handle on handle time, workforce management makes it easier for managers to determine if they have enough agents available to efficiently serve call volume. Then, employ skills-based routing: An agent that is adept at settling customer disputes will be able to handle these types of calls more quickly than someone without those skills. Also, as certain customer inquiries are bound to come up repeatedly, train your agents to anticipate these questions and answer them before they can be asked.

Call Abandonment

This is the number of callers that hang up or end an online chat before first contact with an agent. The cause is almost always a long wait time. This KPI is closely tied to Active Waiting Calls, a reference to how many customers are ‘on hold.’ More accurate forecasts and schedules can help agents get to those callers faster, and reduce call abandonment.

Peak Hour Traffic

When is your call center busiest? Identifying the peak times and hours of traffic will play a key role in agent scheduling.

After Call Work Time

When a customer engagement ends, there is still work for the agent to do before taking the next call. This metric provides a time measurement for those practices, allowing managers to set reasonable limits.

Sales per Agent

For call centers that primarily exist to take customer orders, this is a significant and surprisingly oft-overlooked metric. Why do some agents, reading from the same script as everyone else, close more sales? Managers should identify these top performers, and find out how they’re succeeding. Those techniques can then be disseminated to other agents who may be missing upsell opportunities.

Customer Satisfaction

That’s what it’s all about. Call recording will provide some idea of how customers would assess their call center engagement, but quality monitoring can also play an important role in determining quality of service. Monet’s Quality Management tool helps managers to monitor customer interactions and consistently deliver great service and improve customer satisfaction with integrated quality scorecards, dashboards and reports.

We will take a closer look at more KPIs in our next blog.