The Impact of Mobile Technology on Contact Centers
The year 2020 once seemed so far away and now it’s just around the corner. And according to a Gartner survey, 85% of consumers will by 2020 prefer to manage their own relationships with companies, rather than interact with them via current methods such as the contact center.
We’ve seen such surveys before, and no one can say for sure what technology or customers will be like five years from now. But there is no question that we are seeing changes in how contact centers deal with customers, as a result of omnichannel options that can be accessed anywhere through smartphones and tablets. Six billion mobile devices now in circulation tend to have that effect. Chances are your contact center has already felt some of these trends.
Round the Clock Service
One of the many advantages of the Internet is that it’s always open. If customers want to reach out to a company in the middle of the night, they can now do so via email and social media, and some companies provides 24-hour access to online chat as well. More connection points are expected by customers, particularly millennials, at any time, day or night. However, smartphones are still phones even if they can do 100 other things. And we believe telephone interaction, even if restricted to traditional business hours, will still be important in 2020 and beyond, and should not be neglected in the race to embrace other options.
No one has to take a number or wait 5 minutes before sending an email or posting on Facebook. As customers come to expect that type of instant communication via their mobile device, sitting on hold waiting to speak to a contact center agent will seem even more of an inconvenience than it does already. That will place more emphasis on improving calls answered and average wait time metrics.
That said, there is still a delay between messages sent via email and left on Facebook, and a company response. The ultimate goal may be to integrate instant live service with a self-service mobile channel, such as chatting with a virtual agent.
Whatever the future brings there is no reason to wait until 2020 to start reassessing your current processes and infrastructure technology, and find ways to make them compatible with current mobile tools.
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