Last year’s Contact Center Predictions: How Did They Do?
Hundreds of blogs, websites and magazines publish pieces about what a new year will bring. Not many of them go back later to review the accuracy of their predictions. So we found a piece from the beginning of 2014 featuring five technology trends believed headed for the contact center this year. Let’s see how it did.
1. Hybrid Cloud Adoption
It was anticipated that 2015 would see more contact centers with a hybrid environment, where some solutions were accessed from the cloud and others were installed on-site. While such businesses exist, the more prominent trend has been turning everything over to the cloud, because of the flexibility and cost-savings possible.
2. Virtual Agents
Would 2015 be the year of the virtual agent? Final stats aren’t in but thus far we are not seeing any indication of a significant increase in telecommuting, though this is a movement that has seen steady growth over the past decade. Cloud-based workforce management that allows agents to access the technology they need from any location will, if anything, expedite this trend.
3. Customer Service Apps
The smartphone, many predict, will change how customers interact with companies, and may even result in the extinction of the contact center. But while more companies have introduced customer service apps in 2015, contact centers are not going anywhere anytime soon.
4. Attack of the Big Data
Frost & Sullivan defines Big Data as volumes of data so large and moving at such a high velocity that they are difficult or impossible to work with using traditional database management tools. There has indeed been a growing influx of data from both traditional and new sources, including data logs, social networks, and clickstream data in web interactions. Monet Software has devised solutions to make this data more accessible and better organized, so it can be used to bring a new level of customer insight, and help drive real-time decisions on customer handling and workflow.
5. Multi-channel Access
This prediction was certainly accurate. Companies can no longer be content with traditional call center functionality. Customers now expect to reach out via other channels and receive the same quality response. For contact centers this means not just having qualified personnel in the right positions, but the ability to capture data across the channel spectrum that will help deliver better service in the future.
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