Is Your Contact Center Stuck in the ‘80s?
Ah, the 1980s. Rubik’s Cubes and Cabbage Patch Kids and Duran Duran. Good times for those of us old enough to remember. And at the call center, we had the technology we needed to deliver great customer service.
The problem? Some call centers are still using a lot of the same technology.
An IVR system with 5 (or 8, or 10) options (including the ever-popular “press 7 to repeat this menu”) was cutting-edge back when Dynasty was on television. Ever go through all the options, and select the one that best fits the purpose of your call, only to then hear the message: “Our offices are now closed. Business hours are 9am to 4pm Tuesday through Friday…”
That won’t do anymore. People are busier now. They are used to faster (if not instant) communication, and the call to the contact center is just one more task in a multi-tasking day. The “Your call is important to us…please stay on the line and an operator will be with you shortly” message might sound polite, but to the caller it’s just more wasted time.
Another 1980s holdover is separate IVR and agent systems, at a time when such systems are easily integrated. The caller enters their account number when prompted by the IVR, and then they are connected to an agent who asks for the same number again. Not fun.
If your contact center is stuck in the ‘80s, it’s time to think about a 21st century technology makeover. Not sure where to start? Review recorded calls (or add a call recording system) and analyze the feedback from your customers. How many of them are frustrated by the time they speak to an agent? How many of them voice their displeasure over the time spent reviewing options and pressing buttons as prompted by the IVR? How many of these engagements could be handled more efficiently through email or web-chat or other channels?
Does your call center need to change with the times?
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