How Reliable is Your Quality Management System?
“Of course we have a quality management system,” most contact center managers say. “Does it work? Of course! It has ‘quality’ right in the title!”
If that’s true, congratulations. But here’s the problem – quality is not a fixed goal that, once achieved, can be maintained by repeating the same steps that got you there in the first place. Even if everything looks good, and you’d rather spend that time on other priorities, the objective here is continuous improvement, and that means ongoing attention.
Insight is the key to building the type of reliability that maintains quality year in and year out. Think of it as shining a light in every corner of the contact center, to illuminate what is being done right and to catch issues before they become serious.
Where You Are vs. Where You Want to Be
Gap assessment is the practice of identifying gaps between existing conditions and the quality processes you want to put in place. Start by comparing your quality management actions against what is referred to as standard operating procedure.
Where there are gaps at your contact center? Find out where and when they occur, define the problem that needs to be solved, and what control can be put in place to make sure the problem doesn’t come back. Chances are you won’t be able to answer these questions right away. Set time aside to interview key personnel, to observe processes over time, and to analyze the results.
If this results in change, be sure to give those changes time to work. Every time a new procedure is added, it will take agents time to adjust. And don’t change too many things at the same time, as it will make it more difficult to discern which new processes are working and which are not.
Avoid Silo Processes
Any kind of business is more successful when all of its divisions and employees are working together toward the same quality goals.
With larger companies, including contact centers, this can be easier said than done. Different divisions have different priorities, and while all of them may be similar in conception (better customer service, improved efficiency, lower costs, etc.), these efforts can always be improved (and can occasionally be hindered) by the data and employee input from other parts of the organization.
This is particularly true of quality management at a contact center. Such businesses are comprised of managers devoted to forecasting and scheduling, executives who review recorded and monitored calls to gauge customer service, and others who set goals for the organization based on agent and customer feedback. All of the functions are important for quality, but may be monitored separately.
Rather than take a siloed approach, where each system works independently without reciprocal operation with other divisions, having the right workforce optimization systems in place can provide easy access to cross-functional data that helps align teams, so they can work more effectively on common objectives. And access is immediate regardless of employee location, just one of the many benefits of a cloud delivery system.
With the centralized administration provided by unified WFO, there is no need to devote additional time and budgeting to costly integration projects, which can be effective but may not be scheduled more than once a month, if that. The fully integrated WFO framework automatically delivers important call center insights, metrics and alerts on an ongoing basis. Now managers can make more informed decisions and react more quickly to internal or external trends. Result? More consistent quality management.
Improvement Every Day
A lean quality management system is one that is intolerant to waste in all its forms by creating a culture that expects daily improvement. If there is something at your contact center that is not making a contribution, get rid of it, along with any other non-value-added steps in your processes.
Usually when organizations think about getting leaner it means cutting – less agents, less hours. And while that may be feasible, there are ways to add instead of subtract that can also contribute to a lean enterprise. These may include adding more flexibility and empowerment to the agent position, so that can deal with customer issues without additional assistance.
How the Right System Helps
As stated earlier, proactive quality management is made easier with an automated workforce optimization solution in place. Now you can quickly and accurately measure the metrics that are most critical to your quality system, analyze real-time data across different departments, and generate reports that help to share the knowledge faster.
Optimization and lean, continuous improvement programs are not just one-time projects, but a continuous cycle for improving your quality management system. It’s a worthy goal, as doing so can achieve a number of ROI benefits, from knowing you are always making the most efficient use of your resources, to the adoption of successful, sustainable processes, and the ultimate achievement of higher quality customer service delivered at a lower cost. Once you have the basics in place, introduce a maintenance program that can add modest refinements as needed for further optimization. You may be surprised at how much time and money can be saved by even the smallest change.
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