How long have your contact center agents been working from the same script?
If you can’t remember, this might be a good time to take a fresh look at that script, and decide if changes would result in a better customer service experience.
When you do so, request the help of several of your best agents in the process. These are the men and women who will be working from that script, so they should be comfortable with its content, and able to advise from past experience on which questions and responses will be most effective in different customer scenarios.
For example, too many scripts use sentences that like this:
“On behalf of ABC industries I want to let you know that we appreciate your business, and that we will continue to work toward earning your trust.”
Customers today have heard well-worn content like this countless times, and are well aware it is not coming from the agent but from a script the agent is reading. The sentiment is important, but it could be expressed in a less fabricated way.
Agents – some of whom may have already taken to doing so – can suggest ways to make the customer feel valued that will sound more natural. These are the men and women on the front line of your customer service and loyalty efforts – they hear the reactions from customers every day (as you should as well through your quality assurance program).
Speech analytics offers another way to gauge customer reaction to certain scripted lines and responses. The ultimate goal is to create a script that is more of an outline than a word-for-word speech.
Some content must be expressed in a specific way to be consistent with industry regulations. It’s also likely that the answers to some basic questions will always be the same. But if every part of the call is scripted, the result is a robotic conversation that leaves the customer feeling more like a number than a person. When managers and agents work together on scripting, the result can be copy that encourages quick and efficient calls, while allowing agents to go off-script when there is a need.
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